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Welcome to our first digital newsletter. Here, our aim is to share highlights – from our new sustainable headquarters to our latest products – providing all the updates and highlights of the last several months.

Since the onset of the Covid-19 pandemic global alcohol needs have skyrocketed, challenging us to adapt. Although we were not able to supply everyone, we prioritized our medical and pharmaceutical grade alcohol. Thanks to our strong relationships with our suppliers we were able to secure meeting these demands.

We are proud to have a hard working and dedicated team who have always been focused on putting our customers first.

We hope that you take a moment to read the SASMA August 2020 newsletter, and let us know if we can be of help to your business.


Fun fact – We sold the equivalent of 400 million 100ml bottles of hand sanitizer during the peak months of the Covid19 pandemic 
Hans van der Kloot, President


Sasma is proud to announce the launch of its highly sustainable, climate-neutral and zero emissions headquarters in Zoetermeer, The Netherlands. Strategically located near the port of Rotterdam, the new building will be highly insulated, powered by solar panels, and climate controlled using well water in order to maximize efficiency. In addition the office will have a highly sophisticated ventilation system that will sensor CO2 emissions and supply fresh air. We broke ground in November 2019 and aim to open the new office in early 2021.

The new Dutch headquarters will allow Sasma and our sister company, Ultra Pure to expand their global footprint with the addition of new jobs in The Netherlands in order to meet the growing demand.







We continue to be innovative in our sourcing and buying of new alcohol related products. For the third consecutive year, Ready-to-Drink (RTD) products were the fastest growing alcohol category (ISWR Drinks Market Analysis). In June we saw the introduction of the first hard seltzer in the UK (White Claw®) and along with external market research, we believe that there is a huge opportunity for growth. Much of this interest and growth in the category is driven by innovation and convenience. Hard Seltzers are easy to drink, low in calories, low in sugar and flavorful. A popular alternative to cocktails and wine spritzers.




15% - 80%

We are pleased to share these new types of alcohols that can be used for making RTD’s

  • Lower proof alcohol (Diluted)
  • Alcohol derived from Beer
  • Alcohol derived from Cider
  • Fermented Alcohol
  • Organic Fermented Alcohol

Learn more


We are now offering empty barrels to be used for aging spirits or to store finished product.

Minimum order is 1 full 20ft container. Contact us or visit our site for more information.


We continue to expand our Spirits & Distillates assortment and are pleased to share spirits that are gaining in popularity. Our spirits are available in bulk, minimum of 1,000 liters and ready to ship and ready for bottling.

  • Soju
  • Japanese Whisky
  • Japanese Gin
  • Italian Gin

Learn more


To read more about our new products, inquire today.


We are excited to share our
new Sasma brand video

Visit our youtube channel to learn more about us. 






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and to read more about what’s happening within the world of alcohol.


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Sasma BV

Willem Dreeslaan 301
2729 NE, Zoetermeer
The Netherlands
+31 79 363 3064

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