Quarterly Newsletter September 2023

Supply Disruptions and Increased Costs in the Grains Market


In this edition of our newsletter, we shine a spotlight on the thriving global whisky market. As Sasma remains dedicated to this dynamic industry, we bring you insights into its growth, challenges, and exciting opportunities.

Join us as we update you on whisky trends, global freight and logistics, and exciting company updates.  


The Sasma Team

Spotlight On The Global Whisky Market

At Sasma, we continue to focus our efforts within the whisky market. It is expected to continue to grow in the coming years, driven by increasing demand in emerging markets and a growing appreciation for premium whiskies.

As the market continues to grow, supply is tight and prices are firm. The whisky industry faces hurdles in the form of increasing freight costs and inflation. However, within these challenges lie opportunities for companies to innovate and enhance their efficiency and productivity.

There are many factors attributing to the growth within this segment.  Here we look at Bourbon and Scotch specifically.

  • According to the Bonafide Research recent report “Global Whiskey Market Outlook, 2028”, the market is expected to grow +6.34% within the next 5 to 6 years, from USD 88.85 billion in 2022 to USD 127 billion.

Delve deeper into the world of whisky and check out our products here.


An FTA (Free Trade Agreement) between the United Kingdom and India has the potential to stimulate the market and increase the demand for imports, thereby reducing tariffs on Scotch imports. We anticipate an even tighter supply once this goes through. 


Bourbon continues to be increasingly popular with new distilleries and innovation, in addition to the tried and true traditional bourbons.

Our Trading team at Sasma focuses on research and development within this market to be able to have a wide assortment of products for our customers. We offer a wide range from around the world, from ultra premium to new make. We now also offer bourbon that our customers can buy at two years old and age at their own wish – a customized approach to buying from us.

Eager to know more about the bourbon boom?  Dive in here.

Global Freight & Logistics



In the last several months we have seen freight pricing come down and stabilize. However, we might see an increase due to the ever increasing crude oil prices. Diesel prices have increased, affecting our truck transports.

Drewry WCI

The latest Drewry WCI composite index per 40-foot container is now 85% below the peak reached in September 2021. It is 42% lower than the 10-year average, indicating a return to more normal prices, but remains 10% higher than average 2019 (pre-pandemic) rates.


Company Updates

  • Sasma’s Corporate Social Responsibility: This year we started several initiatives, and we are proud to share that these are aligned with several of the UN’s Sustainable development goals. Learn more about our commitment to sustainability. Visit our new page here.
  • Global Warehouse Update: We are thrilled to announce a significant milestone for our sister company, Ultra Pure. The Ultra Pure Louisville, Kentucky warehouse and tank terminal is expected to open its doors and be fully operational in early December of this year, expanding our capabilities to serve our customers better. Catch the latest in our sister company’s achievements. Explore here.
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Upcoming Trade Fairs

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Mark your calendar! Join us at these upcoming trade fairs [email protected].

How can we help?

Contact us today by email or phone.

Related posts

In our recent Q and A interview, we talked about trends within the Asian market, the bulk spirits market, and trends in spirits that are working throughout the region.
Earlier this month, I had the pleasure of speaking with the Sasma Logistics team. Meet Pim Schouten our Logisitcs Manager, and Amir Tawfik, Nicolai Koelhof, Alexandru Onica, Moon Nguyet Nguyen, and Charitha Heeren Sasma’s Logistics Operators.
The Tequila Trend: an increase in demand. The world’s thirst for tequila is increasing. Besides cocktail culture’s demand for the spirit, many consumers are discovering a more sophisticated and exotic drinking experience thanks to tequila and its variations.

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