Earlier this month, I had the pleasure of speaking with the Sasma Logistics team. Meet Pim Schouten our Logisitcs Manager, and Amir Tawfik, Nicolai Koelhof, Alexandru Onica, Moon Nguyet Nguyen, and Charitha Heeren Sasma’s Logistics Operators.
The fascination around organic products continues to grow, from food and spirits to cosmetics. Consumers are concerned about their health and the environment. With a general shift in consumer consciousness and demand for new products, the desire for organic is spreading.
The Tequila Trend: an increase in demand. The world’s thirst for tequila is increasing. Besides cocktail culture’s demand for the spirit, many consumers are discovering a more sophisticated and exotic drinking experience thanks to tequila and its variations.
Irish whiskey is an upcoming trend product around the globe. As consumers venture away from well-known classics like Scotch to experiment with new tastes, a rise in interest and consumption of Irish whiskey can be seen especially over the past few years.